The only logic I could muster on first thought was that EU wanted to discourage having mobile phones and using them. Certainly it looks quite persuassive. But nope: their alleged logic is to promote competition between companies.
Jon Ariño of the Basque consumer's association EKE could not believe it either: Lately the news coming from Brussels leave me perplex (...) the measure will not bring any sort of cheaper prices. (...) The European Comission is not a government for the people but for the lobbies.